Welcome to blog post #1 at the NYA Website Project Blog. We’re well along in the process of redesigning nya.org, and we think you’re going to find the new site easier to use, more engaging, and a better representation of the leadership and excellence that defines our school.
There are two goals we set for the new website:
- It should communicate the characteristics of the school that make it a unique and special institution.
- It should work to keep community members connected to the school and to each other.
NYA has a brand… A personality… A set of attributes that make it attractive to those of us who work or study there – or choose to send our children there. That brand should be understood both explicitly and implicitly by any visitor to nya.org. Visual design, functional organization, and content are the tools we use to help make that happen.
NYA also has a community. Students, parents, alumni, faculty, staff… all connected at one time or another to one another through our relationship with the school. We’d like to help keep those connections going longer and make them stronger.
In the past couple of years, the internet has evolved dramatically into a participatory, social, conversation medium. We plan to use a number of channels like Facebook, Twitter, Flickr and lots more to make nya.org a leader in the school website genre. For starters, if you click on the little orange NYA box on the twitter feed in the right-hand column, you’ll find a way to follow NYA’s updates.
We’ll be posting more details here regularly, and invite you to comment and participate. Subscribe via RSS, follow the NYA Twitter feed (twitter.com/nyatoday) or just check back often.
So, stay tuned… and be connected.